A recruitment marketplace needing web + mobile with three distinct user dashboards
Goodwork is a US-based healthcare recruitment marketplace connecting clinicians — nurses, HAs, allied health professionals and support staff — with hospitals, private healthcare groups and care providers across the country. As their placement volume grew, the tools they were using to manage recruitment simply could not keep up.
Recruiters were managing candidate pipelines across a combination of spreadsheets, email inboxes, a basic ATS that didn't support healthcare-specific compliance, and WhatsApp. There was no single view of where each candidate was in the process. Chasing compliance documents was entirely manual. Interview scheduling lived in individual calendars with no central oversight. Good candidates were being lost — not because they weren't interested, but because nobody followed up at the right moment.
The founder came to us with a clear brief: build a recruitment platform that works the way healthcare recruitment actually works — with HIPAA compliance, right-to-work checks, licence tracking and offer management all built in, not bolted on.
Why US Healthcare Recruitment Is Different
Placing healthcare workers in the US requires a specific compliance framework — state RN/LPN licence verification, DEA registration, BLS/ACLS certifications, right-to-work documentation, occupational health clearance and HIPAA-compliant data handling. Generic recruitment software doesn't understand any of this. Goodwork needed a platform that spoke healthcare from the ground up.
Five ways the existing process was failing the team
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No single view of the candidate pipeline
Candidates existed in spreadsheets, email threads and one recruiter's memory simultaneously. There was no shared, real-time view of where each candidate was in the process — who had been interviewed, who was pending references, who had an offer outstanding.
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Compliance document chasing was entirely manual
State licence verification, BLS/ACLS certifications, occupational health clearance, right-to-work documents — each one had to be manually requested, chased, received, checked and filed. For a busy recruiter managing 50+ active candidates, this consumed hours every day.
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Interview scheduling was fragmented
Coordinating interviews between candidates, hiring managers and clinical leads meant multiple email chains per candidate. Scheduling conflicts were common. Candidates sometimes slipped through without being interviewed at all because nobody had visibility over the full picture.
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Offer and onboarding management was paper-based
Offer letters were sent by email. Contracts were signed on paper and posted back. Onboarding checklists existed in Word documents. The process from offer to first day was slow, inconsistent and impossible to track at scale.
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No data on pipeline performance
How many candidates were in the pipeline? What was the average time from application to placement? Which job boards were producing the best candidates? Nobody knew — because the data was scattered across too many tools to analyse.
A complete healthcare recruitment platform — built for the US market
We built Goodwork's recruitment platform from scratch — a centralised system that manages every stage of the healthcare recruitment journey, with US compliance built in at every step, not added as an afterthought.
The Complete Recruitment Pipeline — All in One Platform
Candidate CRM & Pipeline Management
Every candidate in one place — their full history, stage in the pipeline, compliance status, notes, communications and documents. Recruiters see the whole picture in real time. Drag-and-drop pipeline management that actually works the way recruiters think.
US Compliance Engine
State RN/LPN licence tracking with expiry alerts, DEA registration verification, BLS/ACLS certification management, right-to-work document handling and occupational health clearance tracking. Every compliance requirement for US healthcare hiring, built into the workflow.
Candidate Portal
A secure portal where candidates submit their documents, track their application status, receive interview invitations and sign offer letters — all without email attachments. Candidates love knowing exactly where they stand. Recruiters love not chasing documents manually.
Interview Scheduling System
Calendar integration for recruiters and hiring managers. Automated interview invitations with video or in-person options. Reminder sequences that reduce no-shows. Structured feedback forms completed by interviewers immediately after each session.
Digital Offer & Contract Management
Generate offer letters from templates with one click. Send for e-signature. Track acceptance, counter-offers and withdrawals. Contracts stored securely against each candidate's record. End-to-end offer management with a full audit trail for every placement.
Job Board Integration & CV Parsing
Post roles to Indeed, ZipRecruiter, LinkedIn and healthcare-specific job boards simultaneously from one interface. CVs parsed automatically and candidates created in the system. Source tracking shows which channels produce the best hires — so Goodwork could invest their job board budget where it actually worked.
Client (Employer) Portal
Hospitals and private healthcare employers get their own login to view shortlisted candidates, leave feedback, request interviews and track placements. Removes the back-and-forth email between recruiter and hiring manager entirely.
Recruitment Analytics Dashboard
Time-to-fill by role type, source performance by job board, pipeline conversion rates, compliance completion rates and revenue per placement. For the first time, Goodwork could see exactly how their recruitment engine was performing — and where to improve it.
Every US healthcare compliance requirement — automated
Healthcare recruitment in the US has specific, non-negotiable compliance requirements before any worker can be placed. We built all of them directly into the platform workflow — so compliance happens as part of recruitment, not as a separate manual process afterwards.
US Healthcare Compliance — Managed Automatically
State Licence Verification
Tracked with expiry alerts. Renewal prompted automatically 60 days before lapse.
DEA Registration
DEA registration number verified and tracked. Status checked on every placement.
Right to Work
Document collection, I-9 verification and expiry tracking for domestic and international workers.
Occupational Health
Immunisation records, fitness to work declarations and OH clearance certificates tracked per candidate.
References
Automated reference request emails. Responses stored against candidate record. Chasing handled by the system.
HIPAA Compliance
HIPAA-compliant data handling throughout. Candidate records, documents and communications all handled to healthcare data security standards.
Discovery to live recruitment platform in 16 weeks
Recruitment Workflow Mapping
Two weeks shadowing the Goodwork recruitment team — sitting with recruiters as they worked, mapping every step from application receipt to placement confirmation. Identified 14 manual touchpoints that could be automated or eliminated entirely.
Weeks 1–2US Compliance Research & Architecture
Mapped every US healthcare compliance requirement against the recruitment workflow. Designed the compliance engine before building anything else — getting this right was the foundation the whole platform was built on.
Weeks 2–4Core Platform Build
CRM, pipeline management and compliance engine built first. Fortnightly reviews with the Goodwork team throughout — three recruiters testing every sprint and feeding back directly. No feature went to the next stage without sign-off from the people who would use it daily.
Weeks 4–12Candidate Portal, Client Portal & Integrations
Built the candidate-facing and employer-facing portals alongside job board integrations. Data migration from existing spreadsheets and ATS — every active candidate, historical placement and employer relationship imported cleanly.
Weeks 12–15Team Training & Go Live
Full team trained over two days. Parallel running for one week — old system and new system simultaneously to build confidence. Full cutover on day eight. Ongoing monthly support retainer from launch.
Week 16What changed once the platform went live
Single source of truth for all recruitment
Every candidate, every role, every compliance document and every communication in one system. Recruiters stopped asking "where is this candidate up to?" — the answer was always visible in real time on the dashboard.
Recruiter productivity improved significantly
Automating document chasing, interview scheduling reminders and offer generation freed recruiters from admin work. They spent more time speaking to candidates and clients — the work that actually generates placements.
Candidates lost through the gaps
The automated pipeline ensured every candidate received the right communication at the right stage. No more candidates going cold because a follow-up email was forgotten. Every pipeline stage had automated prompts keeping momentum going.
Compliance visibility for the first time
For the first time, Goodwork had a real-time compliance dashboard showing exactly which candidates had complete documentation and which were outstanding. No more compliance surprises at the point of placement.
"Before the platform, I'd estimate we were losing two or three good candidates every month simply because nobody followed up at the right time — not because they weren't interested. Now the system handles the follow-up sequences automatically. We also passed a hospital compliance audit within six months of going live — they were genuinely impressed by our documentation. That would not have been possible with the old spreadsheet system."
Built for US compliance, data security and recruiter speed
US healthcare recruitment requires HIPAA compliance, secure document handling and integration with US job boards and verification services. Every technical decision was made with this regulatory environment in mind.